Ghiblify the Climate Crisis

The viral "Ghiblification" trend gets a powerful twist in this Greenpeace campaign. By applying AI-generated Studio Ghibli aesthetics to images of environmental destruction, it delivers a stark message: beauty can't mask reality. See for yourself how no filter can hide the climate crisis, no aesthetic can erase the damage, and no AI can replace real environmental action. It's time to face the truth and act.

Credits
Chief Creative Officer: Panos Sambrakos
Creative Director: Ioanna Krioni
Senior Copywriter: Zoi Parsali
Design Director: Eirini Eleftheriadi
Art Director: Aggeliki Theodorou
Agency: Ogilvy Greece