Dear Influencers
Dove | 2023
Can a brand help change the advertising regulations of a country? It can and it did; for the “Dear Influencers” campaign by Dove we created a country-wide letter addressed to Greek influencers and the public, with the sole purpose of activating the audience to participate and sign our petition. All this worked towards our ultimate goal; change the Greek advertising regulations. And months after our campaign, this came true with the inclusion of the crucial topics of filters and retouched images in the Special Annex of the Greek Advertising-Communications Code (EKD-E) related to influencer marketing.
Credits
Chief Creative Officer: Panos Sambrakos
Associate Creative Director: Christina Kafetzi
Senior Art Director: Eirini Eleftheriadi
Art Director: Aggeliki Theodorou
Senior Copywriter: Zoi Parsali
Agency: Ogilvy Greece